gantico.com

I love to work on corporate videos when motion graphics has a primary role. In this project the graphics had to go with several brand images. The main target was the financial community and the video had to balance the rational side of numbers with the emotional one of fashion. Entirely animated and edited in After Effects, this project was produced in the last summer (just in time for using CS3 version).

It was meant to be used for corporate presentations of Mariella Burani Fashion Group. They design, manufacture and distribute a wide range of fashion products, leather and jewelery. Some of their brands are Mariella Burani, René Lezard, Valente, Braccialini and Baldinini. The agency is Twirl, the Art Director is Lara Seregni and the Motion Designer is Giovanni Antico (that’s me). Music is Yellow bird, from Soundbooth library, (added for portfolio purpose). Here you are the video:

Find the same video on Vimeo or YouTube.

Software backstage: a tip for After Effects

The following screenshot shows the composition used for the final montage in After Effects. Well, yes in this case I did it all in After Effects, but I used Premiere for selecting some clips used at the end of the video. I found extremely handy to share at the beginning the footage with Adobe Clip notes, in order to identify quickly the right scenes.

Expression used to animate Text in After Effects

I used a lot of shape layers, but I want to mention a tip for the animation of the numbers at the end of the video. I used a few lines of code in order to have the numbers raising automatically during the play, but limiting them to a certain value and starting at a certain frame. The following code was attached as an expression to the property “Source Text” of the text layer with the number to be animated. This was handy because the same code was used in the various animated texts: I just had to change the variable “targetValue” for adapting it to each case.

var targetValue = 32;     // final desired value
var startShift = 25;      // frames to skip before starting
var display = 0;          // starting value to display
 
var internalTime = timeToFrames(t = time + thisComp.displayStartTime, fps = 1.0 / thisComp.frameDuration, isDuration = false);
if (internalTime - startShift > targetValue) {
     display = targetValue;
} else if (internalTime - startShift < 0)  {
     display = 0;
} else {
     display = internalTime - startShift;
}
display;