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This is a gallery of pictures that I took at Photoshow 2010 (in Rome, Italy) at Sony’s stand. During the fair I made some sessions showing post-production in Lightroom/Photoshop and others shooting with Sony Alpha cameras. I had the chance to try several lenses, from the spectacular fisheye SAL-16mm F/2.8 to the new zoom 70-200mm F2.8 G, from fixed to the zoom Zeiss lenses. I was well impressed by the completeness of the Sony’s system, and happily tried 3 user-friendly Sony flashes. Here you are some of the picts.

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Incompatible files systems between Windows and Mac has been causing a lot of headaches since long ago. The growing number of people migrating from PC to Mac, or giving up on Vista, made the issue appearing even more evident. It’s emblematic the case of Windows running through Boot Camp: if you boot with Windows you can’t see the Mac partition, if you boot with OSX you can read but not write in the Windows partition.

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Adobe Max Europe is over and some numbers were published by the official blog: 1200 attendees in Barcelona experienced over 200 sessions. They are now invited to leave their feedback and to log in the Max site for finding the presentations uploaded by the speakers. Since some sessions held in Europe link to the files used in Chicago, here you are my presentation + demo files (for the session Advanced Video Encoding).

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Not long ago I was tempted to abandon MT (Mediatemple) in favour of Site5 and actually I did it. Even if I had been happy with MediaTemple for about 4 years, I was concerned by the negative experience that a friend of mine had with them. Forums and blogs made me discover that some serious problems were appearing in their (GS) Grid Service Hosting.

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Shameless self promotion for my upcoming session on Advanced Video Encoding at Adobe Max 2007 Europe! I’m going to talk about the best practices for optimizing video and calibrating the settings in video encoding, tips & tricks for the whole work flow and comparisons between codecs. In other words, I’ll try to give good advices for producing good FLVs. I’m updating my presentation with tests and infos on the H.264 codec, since it has just been announced that the Adobe Flash Player 9 update 3 will support it. It’s already possible to download a public beta of the player and experimenting an example of HD video.

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This year was my first time speaking at an Adobe Live.

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We were trying for the first time OnLocation CS3 and Ultra CS3, during a meeting of Italian AdobeGurus. We improvised silly things in front of the camera, just to experiment with the disk recording and the chroma-key. The footage was supposed to finish forgotten or deleted, but I come up later with the idea of transforming it in a teaser for the site AdobeGuru.com (only Italian).

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